Matt Caramenico

Hi, I’m Matt.

Raleigh, North Carolina

I’m a search and eCommerce guy, a builder, a dad, and a certified DIY car nut. I run SEO, GEO, and Digital Merchandising at Radwell International. Before that I spent seven years at Advance Auto Parts, where the organic channel grew from under $100M to $510M a year on my watch.

Here are some highlights:

  • I write essays about SEO, markets, and mindset. They started as a newsletter called Beyond the Dashboard, and all fifteen issues live here now, car recommendations included.
  • I build things: HMNBEING, a digital studio in Raleigh; search at XIVX, a risk and threat intelligence company; and Old North State Exteriors and Roofing, a family roofing business serving the Triangle.
  • These days I build with AI daily: multi-agent, cross-model orchestration, pointed at agentic commerce. The next customer is as likely to be an agent as a person, and I intend to be ready for both.
  • The full history is on my resume, along with the articles and podcasts I’ve turned up in.

Want to talk shop, cars, or a project? Find me on X, LinkedIn, or Instagram.

This site

Static HTML, no tracking, no cookies, and no JavaScript except on the search page. Essays are also available as a full-text feed. It is fast, it is crawlable, and it is 100% mine.

Don’t die, don’t quit.