Matt Caramenico’s Resume
I treat organic growth like an engineering problem. Ten years of SEO and eCommerce for Fortune 500 retail and industrial distribution: millions of pages, thousands of stores, and an organic channel I helped grow from under $100M to $510M a year.
Today I run SEO, GEO, and Digital Merchandising at Radwell International, and I build with AI daily, because the next customer is as likely to be an agent as a person.
Experience
Search, merchandising, and agentic commerce for one of the largest MRO distributors — owning organic growth across an industrial-automation catalog and building for the next era of search.
Took the guesswork out of organic traffic by leveraging big data — the go-to for all things SEO, location data, product reviews, and reputation management, and acting digital-brand product owner. Built and led the team responsible for roughly half a billion dollars a year in organic revenue, with back-to-back years of 20–25% revenue and 30–45% traffic growth.
Key member of the eCommerce team evangelizing best-in-class mobile and customer experience across the omnichannel journey — turning unstructured ideas into prototypes and proofs-of-concept with leadership, data science, merchandising, marketing, operations, and IT.
Led strategy, technical audits, and a small team of SEO associates at a Philadelphia agency — deep dives into site and content performance, link-building programs, and the training regimen for new SEOs.
Client-facing analysis, data aggregation, and the implementation of short- and long-term SEO and website-design programs.
Analytical testing and data work in a materials lab (ICP, HPLC, XRF and friends), with a supervisory role over three union employees. Designed the Adhesion Test Rig material-management system — a 75% gain in material-acquisition efficiency and tracking reliability up from 95% to 97.5%.
Custom woodcraft for an affluent customer base in Sylva, North Carolina — where the attention to detail started.
Research and selection of investment opportunities for a donated university fund.
Education
Bachelor of Science, Biology Major / Chemistry Minor.
Ventures
A family-owned North Carolina roofing company serving the Triangle: storm-damage replacements and insurance-claim navigation with same-day quotes, a single point of contact, and a 10-year warranty.
Risk and threat intelligence — an adversarial approach to defensive strategies.
A Raleigh digital studio building human-centered websites, apps, and services — guerrilla marketing tactics for maximizing ROI.
Writing & Press
Fifteen issues of the Beyond the Dashboard newsletter, republished as essays on this site.